THe goodLook

I had the pleasure of creating the strategy, brand position, and look & feel with Selita Ebanks on a brand dedicated to clean beauty for women of all shades. As a supermodel from the Cayman Islands, she was struggling with the brands that made shades for her skin tone, and seeing her fellow models struggle, too—wanted to concentrate on creating a clean beauty brand specifically for people like her.

She’s put the project on hold (for now) but I am still immensely proud of the position, concept and direction. We landed on direction 1, feeling that it struck a balance between modern and science, while still appealing to her demographic.