about Sunny

I craft powerful brands
by developing an authentic emotional center that resonates with customers.

SUnny Stafford

BRIDGING THE ART OF STORYTELLING WITH STRATEGIC PRECISION.

Hello, I’m Sunny.

I lead brand and product-to-market direction for consumer businesses, helping organizations align product, merchandising, and creative expression so their collections connect with clarity and relevance.

I’ve worked across global fashion, beauty, and consumer brands ranging from heritage businesses to enterprise omnichannel organizations, shaping how product is positioned, presented, and brought to market across ecommerce, campaigns, and customer experience. My work often focuses on helping legacy brands modernize, strengthen customer engagement, and evolve into more cohesive, digitally driven businesses.

Creative has always been central to my leadership. I believe the most effective brand leaders stay close to the work itself, partnering with product, merchandising, and marketing teams to ensure that storytelling, execution, and customer experience operate as a unified system.

I care deeply about how brands show up in the world, and how teams work together to build them. The strongest brands don’t just exist in the market. They define their space through clarity, consistency, and purpose.

work with me

AWARDS

• Telly 2023, Bronze “WOW” 1800flowers

• Top 3, Ispot.tv  “2020 Pride Campaign”
1800flowers

• Forbes List #2 Experiential Retailers, 2018 Victoria’s Secret

• 24+ Pearl Awards, RodaleGrow 2010-2011 

Organizations

Founding member of Chief

#hireblack

Women In Innovation

Willie Mae Rock Camp for Girls 

Brand Innovators

The Quorum Initiative 

Member, Speaker, mentor and Panelist:
AIGA, One Club, Brand Innovators, The CMO Club, SXSW, Decoded Fashion/Decoded Future 

Career Highlights

  • Forbes Recognition: Lauded for driving innovative experiential marketing strategies.

  • E-Commerce Pioneer: Led brick-and-mortar transitions to eCommerce, achieving at times over +60% in digital sales growth.

  • Award-Winning Creative Vision: Crafted customer-first campaigns that resonated globally.

  • Omni-Channel Mastery: Seamlessly merged digital and retail strategies for a cohesive brand experience.

  • Innovation Trailblazer: Leader in introducing digital innovation, adopting emerging industry best practices and setting benchmarks.

  • Leadership at Global Brands: Helmed pivotal roles at 1800Flowers,INC and Victoria’s Secret, steering digital transformations.

  • Product Development & Branding: Channeled creative vision into successful product lines and branding strategies.

  • Entrepreneurial Flair: Established channelhouse.nyc, turning my personal creative passions into profit.

whether you’re seeking a dynamic in-house leader
or a brand in need of a transformative touch, you’ve come to the right place.

Contact Sunny