creative

& brand

Sunny is known for Crafting holistic brand narratives & Strategy For lifestyle, beauty, and fashion verticals.

MEET Sunny

Creative Executive with expertise in building deeply engaged customers and leading multi-channel campaigns across various teams for digital, video, print, collaborations, organic/paid media, PR, and OOH.

Proven track record in hands on crafting for gifting, lifestyle, fashion & beauty industries.

Executive leader. Hands on COncept development.

AREAS OF MASTERY

Strategic marketing leadership
Brand Positioning & Growth
Creative Vision & execution
retail Digital Strategy & Innovation
Customer-Centric Engagement, PR & Experience

* Over 15 years crafting memorable brands

Career highlights

Fostered key partnerships that amplified brand presence

From Balmain to Dolly Parton, I’ve fostered key product and activation collaborations for numerous brands, helping them reach new audiences, modernize their offerings, and amplify their unique brand position.

Award-Winning Brand Strategies

Renowned for crafting customer-centric campaigns with global impact. With the ever-shifting market and evolving customer expectations, I stay ahead of the curve, innovating how brands engage and resonate with their audience.

Pioneered Digital Transition

I led Victoria’s Secret's transition from a catalog-centric model to a digital-first approach, which significantly boosted online sales. Subsequently, I've advised numerous brands on transitioning from traditional media platforms, like catalogs and linear TV, to a digital-first strategy

Innovation & omni-channel presence

From live shopping to recognition by Forbes for crafting a top Experiential brand, I’m constantly adopting new industry best practices and setting benchmarks across the industry.

  • I have had the pleasure of working closely with Sunny for almost three years, and I cannot recommend her highly enough. Sunny’s ability to think outside the box and challenge conventional norms is truly remarkable. She constantly pushed me to think differently and encouraged innovative solutions. Her creative mindset and strategic approach were invaluable in shaping our brand’s positioning and ensuring its ongoing growth.

    Tania Nemaric, VP Brand Marketing 1800Flowers.com

  • Sunny is unique in the fact that she toggles from right brain/leftbrain with ease when it comes to creative concepting/design and its UX implications. A passionate tech advocate and a strong company leader, Sunny's voice is the one you want at the table when translating big ideas into an actionable user interface.”

    —VP, Content Strategy, DBA

  • Sunny is one of my favorite people and best partners at work. She is super creative, talented, and I think part mermaid. In addition she is a professional woman in a tough business and she is always ready to coach and support." — VP Digital Marketing, Victoria’s Secret

  • Sunny is a brilliant, collaborative, warm, patient, multi-faceted visual artist who can hold her liquor and, when she must, her tongue. She is able to anticipate and manage the many logistical, interpersonal, financial, and creative components of complex projects. She also does her homework; researching exhaustively the historical, aesthetic, and intellectual context and associations for her work, as well as current cultural connections to be made and exploited. And, she is a damn fine designer of brands, logos, and editorial.
    —Award Winning Director of Photography, Noah Greenberg

lets work together