1800Flowers excels in dropshipping flowers and food. Spotting a gap in the gifting sector, we proposed a network of third-party vendors offering curated gifts, eliminating the need for in-house production. Take birthday candles, for instance: why manufacture when we can curate unique alternatives? I led the project's positioning, forecasting, and market strategy. Below is our initial presentation, including collaborations, activations/extensions and campaigns, followed by the product and marketing showcase.