Fashion campaigns
Angel in the city
VS Fashion SHow ‘18
From 2015 to its last show in 2018, I oversaw all creative marketing of the Fashions shows. Experiential, live shopping all the way back in 2016, with multi-campaigns at once, these shows (while problematic) were a worldwide phenomena. Here is a quick snap shot of activations and campaigns, from OOH to snapchat filters, fully robust secondary campaigns like Train Like An Angel, or Beauty Back Stage, print and digital experiences, and the overall site digital experience.
You can see detailed work on the Mary Katranzou x VS in the collabs section of my portfolio.
