Ann Taylor

I put together a full strategy & projection for Ann Taylor. I was particularly keen to help them update their look & feel for a more modern working woman, and bring to life the authenticity of the women who lean in. The CMO loved it before I ended up taking another role, but I still presented it a few times and gave it to them. The juicy visuals are first, then the creative positioning pages which are less fun to look at but still meaty.